The data industry has a problem. AI, bots, broken forms, fraud and theft have muddied the quality of consumer data, and built a culture of distrust around data itself. This has distanced brands from their most reliable source of data: people.

U Group is a data company that believes in something that shouldn’t be revolutionary (but certainly feels like it): giving people agency over their data. U Group creates direct, transparent exchanges between people and brands, resulting in high-quality, highly equitable data, straight from the source.