Mar 12, 2024
Bolton Clarke
Health care
Hub
Recent
Outcome
Boosted brand perception and awareness 46%
Social media Engagement by 72%
Bolton Clarke is Australia’s largest not-for-profit aged care provider, with a purpose to support people to live and age positively. A long and trusted relationship delivered a new brand identity and brand platform “Australia’s heart of positive ageing”, executed across internal communications unifying the organisation’s 15,000 staff before being launched through a national integrated campaign.
Despite its scale and impact, Bolton Clarke’s public profile lacked clarity and emotional resonance. The organisation needed a refreshed brand identity and unified messaging that could energise internal teams while elevating its reputation in a highly competitive aged care sector
Objective:
To reposition Bolton Clarke as a leading voice in positive ageing, reinforce its purpose-led values, and create a campaign that connects meaningfully with both staff and the broader Australian public.
Strategic Goal:
Unify internal culture through clear brand alignment, then shift public perception with a campaign that communicates warmth, optimism, and trust making “positive ageing” a lived and loved concept.
The campaign drove measurable impact, with brand perception and awareness increasing by 46%, and social media engagement rising by 72%—a testament to the resonance of the creative and the clarity of the message across both internal and external audiences
Latest Updates
(GQ® — 02)
©2024
Case study
(GQ® — 02)
©2024
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Mar 12, 2024
Bolton Clarke
Health care
Hub
Recent
Outcome
Boosted brand perception and awareness 46%
Social media Engagement by 72%
Bolton Clarke is Australia’s largest not-for-profit aged care provider, with a purpose to support people to live and age positively. A long and trusted relationship delivered a new brand identity and brand platform “Australia’s heart of positive ageing”, executed across internal communications unifying the organisation’s 15,000 staff before being launched through a national integrated campaign.
Despite its scale and impact, Bolton Clarke’s public profile lacked clarity and emotional resonance. The organisation needed a refreshed brand identity and unified messaging that could energise internal teams while elevating its reputation in a highly competitive aged care sector
Objective:
To reposition Bolton Clarke as a leading voice in positive ageing, reinforce its purpose-led values, and create a campaign that connects meaningfully with both staff and the broader Australian public.
Strategic Goal:
Unify internal culture through clear brand alignment, then shift public perception with a campaign that communicates warmth, optimism, and trust making “positive ageing” a lived and loved concept.
The campaign drove measurable impact, with brand perception and awareness increasing by 46%, and social media engagement rising by 72%—a testament to the resonance of the creative and the clarity of the message across both internal and external audiences
Latest Updates
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Mar 12, 2024
Bolton Clarke
Health care
Hub
Recent
Outcome
Boosted brand perception and awareness 46%
Social media Engagement by 72%
Bolton Clarke is Australia’s largest not-for-profit aged care provider, with a purpose to support people to live and age positively. A long and trusted relationship delivered a new brand identity and brand platform “Australia’s heart of positive ageing”, executed across internal communications unifying the organisation’s 15,000 staff before being launched through a national integrated campaign.
Despite its scale and impact, Bolton Clarke’s public profile lacked clarity and emotional resonance. The organisation needed a refreshed brand identity and unified messaging that could energise internal teams while elevating its reputation in a highly competitive aged care sector
Objective:
To reposition Bolton Clarke as a leading voice in positive ageing, reinforce its purpose-led values, and create a campaign that connects meaningfully with both staff and the broader Australian public.
Strategic Goal:
Unify internal culture through clear brand alignment, then shift public perception with a campaign that communicates warmth, optimism, and trust making “positive ageing” a lived and loved concept.
The campaign drove measurable impact, with brand perception and awareness increasing by 46%, and social media engagement rising by 72%—a testament to the resonance of the creative and the clarity of the message across both internal and external audiences
Latest Updates
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?