Aug 3, 2024
Griffith University
Education
Social Media
TVC
Outcome
Uplift in prospective student apply application 38%
Increase in campaign engagement across digital platforms 64%
Amid a saturated tertiary education market, Griffith University needed to differentiate itself beyond traditional academic metrics. Students today are looking for more than degrees—they’re looking for meaning, values, and transformation.
Objective:
To reposition Griffith as a university that champions purpose-driven education, highlighting the emotional, social, and personal impact of the student journey—not just the academic outcome.
Strategic Goal:
Shift the narrative of higher education from qualifications to transformation. Inspire prospective students by showcasing how Griffith empowers them to lead, grow, and make meaningful contributions to the world.
Latest Updates
(GQ® — 02)
©2024
Case study
(GQ® — 02)
©2024
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Aug 3, 2024
Griffith University
Education
Social Media
TVC
Outcome
Uplift in prospective student apply application 38%
Increase in campaign engagement across digital platforms 64%
Amid a saturated tertiary education market, Griffith University needed to differentiate itself beyond traditional academic metrics. Students today are looking for more than degrees—they’re looking for meaning, values, and transformation.
Objective:
To reposition Griffith as a university that champions purpose-driven education, highlighting the emotional, social, and personal impact of the student journey—not just the academic outcome.
Strategic Goal:
Shift the narrative of higher education from qualifications to transformation. Inspire prospective students by showcasing how Griffith empowers them to lead, grow, and make meaningful contributions to the world.
Latest Updates
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Aug 3, 2024
Griffith University
Education
Social Media
TVC
Outcome
Uplift in prospective student apply application 38%
Increase in campaign engagement across digital platforms 64%
Amid a saturated tertiary education market, Griffith University needed to differentiate itself beyond traditional academic metrics. Students today are looking for more than degrees—they’re looking for meaning, values, and transformation.
Objective:
To reposition Griffith as a university that champions purpose-driven education, highlighting the emotional, social, and personal impact of the student journey—not just the academic outcome.
Strategic Goal:
Shift the narrative of higher education from qualifications to transformation. Inspire prospective students by showcasing how Griffith empowers them to lead, grow, and make meaningful contributions to the world.
Latest Updates
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?